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Embracing the Cheerios effect | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Megan Haynes

For the first time in its long history, General Mills is giving Cheerios a single voice.

The CPG company has unveiled a new masterbrand campaign that spans all seven lines of the cereal brand, which together represent a 14% share of the market.

http://strategyonline.ca/2014/09/30/embracing-the-cheerios-effect/
 

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